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Published on Jul 22, 2016
Action Hotels PLC (LON:AHCG) is to develop a new mid-market hotel in Dubai Healthcare City.
It will be the hotel developer and operator’s first Novotel-branded hotel and chief executive Alain Debare explains to Proactive Investors why the company prefers to work with partners rather than operate hotels under its own brand.
It will be the hotel developer and operator’s first Novotel-branded hotel and chief executive Alain Debare explains to Proactive Investors why the company prefers to work with partners rather than operate hotels under its own brand.
“It is very important to partner with the leading hotel brands. We appreciate the operational expertise they bring to the table and more importantly the marketing muscle they are able to bring, which accounts for about 40% of the bookings,” Debare said.
“As a result all of our hotels have been profitable in the first month,” he revealed.
The new hotel is in an interesting and mature area of Dubai that has five big hospitals. It is currently served by five star hotels, which are doing very well, but Action Hotels, which operates three and four star hotels, thinks it has spotted a gap in the market, just before opportunities to build there start to dry up.
If all goes well, the hotel should open for business in the first quarter of 2018, well in advance of Expo 2020, which will be hosted in Dubai.
http://www.4-traders.com/ACTION-HOTELS-PLC-15311788/
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