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Published on Jul 28, 2016
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July 2016: IG analyst Jeremy Naylor looks at how to trade Alphabet as
we await earnings after the close of Wall Street today. With the focus
on ad revenues, the Google search engine part of the business is likely
to be the driving force.
Alphabet, Google's parent, reports 2Q after the bell this evening.
Analysts are looking for $8.04 cents a share, after items, according to analysts polled by Thomson Reuters. This would represent a substantial rise on last years $6.99.
In terms of REVENUE look there for $20.76 billion up from $17.73 billion.
This is a story all about revenues and monetisation.
if we look back at Facebooks earnings last night the same story with ad revenues forming the backbone of the whole business model.
As Facebook is top of the sector in social media, Google, or Alphabet, is top gun for internet search. The question is how long can the company continue to produce revenues at this staggering accumulative pace.
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