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Published on Aug 11, 2016
It's
put up or shut up time for the fast-food industry when it comes to
offering kids healthier meal alternatives, says Panera Bread's Founder
and CEO Ron Shaich. 'We are once again challenging this industry to do
what they should do, which is to have a different approach to kids meals
-- these marketing gimmicks [such as toys, marketing characters] are
just the wrong thing to do, as are the sugary beverages that are coupled
with these meals,' Shaich told TheStreet in an interview at a New York
City Panera Bread location. Shaich is about to show others in the space
such as McDonald's and Burger King how kid's meals should be done in the
year 2016. By early September, Panera's entire kids menu consisting of
items such as a peanut and jelly sandwich, chicken noodle soup and mac
and cheese will be 'clean,' meaning free of
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