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Published on Sep 14, 2016
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Getting more traffic to your website is critical to success online.
After all, there’s nothing worse than taking the time to build a great
site but having no idea how to get potential customers to visit. Watch
this video to learn five simple ways you can get more traffic.
Be
a Resource — To differentiate your business from competitors (and
create relationships with customers online), you’ve got to leverage your
business as an industry leader. You can do this by creating helpful
original content for your website, giving away e-books or other industry
guides for free, answering questions on Facebook and Twitter from
prospective customers, live-tweeting or streaming important company
events, and uploading and sharing industry-related educational videos
for current and prospective customers.
Focus on a Specific Niche —
Stagnant website traffic could be the result of fact that the content
you’re sharing is too general. If you notice that most of your
competitors are sharing similar information, consider zeroing in on a
niche topic within your industry to differentiate your business. Other
ways to leverage your expertise to generate traffic are guest blogging
or contributing to industry publications, answering questions on Quora
or Yahoo Answers, or answering queries at Helpareporter.com.
Develop
Partnerships — Many small businesses develop strategic partnerships
with other firms but forget to nurture those relationships online. Work
with your partners to develop a plan to mutually increase web traffic.
This can be done through blog posts that highlight the partnership and
why it exists, joint social media promotions, shared giveaways or sales,
or trading ads on each other’s websites.
Support a Cause — Web
users are passionate, particularly about charitable causes. Many brands
intentionally partner with and support causes and nonprofit
organizations. This can help humanize your brand and prove to customers
that you’re not just in it for the money. Additionally, it can provide a
lot of great content for your website and social channels.
Use
PPC Advertising — One of the easiest ways to get more traffic is to
utilize pay-per-click (PPC) advertising. PPC allows you to place ads
online where your target audience will see them, such as on search
results pages, social networks, and a variety of websites. And it’s a
growing marketing tool: experts estimate that by next year, spending on
online ads will, for the first time, outpace the amount spent on
television spots.
Getting more traffic requires a multi-tiered
strategy. As you focus on sharing quality content for your target
audience, promoting good causes, developing strong partnerships, and
using PPC advertising, you’ll increase your website’s traffic and keep
visitors coming back for more.
VISIT THE BLUEHOST BLOG FOR MORE WEBSITE TIPS
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