Profit from these 5 Tech Trends this Fall: TheStreet

TheStreet

Published on Sep 17, 2016

With threats evolving through the "hacker industry" more quickly than ever before, adaptive security architecture is going to be one of the top tech trends in the coming months as companies protect their infrastructure from emerging threats, said Deven Parekh, managing director at Insight Venture Partners. "People are getting into networks in a way that has become much more prevalent," said Parekh. "It's a cat and mouse game. Finding next generation technologies to prevent that is going to be key." Insight Venture Partners was founded in 1995 and has raised over $13 billion, investing in more than 250 growth-stage companies worldwide. Notable previous companies in Parekh's portfolio have included Buddy Media which was acquired by Salesforce , Tumblr, which was acquired by Yahoo! and Chegg . The next big tech trend investors and CEO alike should be watching this fall is "customer success/retention". Parekh said that software-as-a-service (SaaS) is no longer a single-company solution now that new services are cropping up more quickly than before. "Software used to be bought once with an upfront licensing fee, but as we've moved to a subscription model the customer gets to make a decision every year as to whether or not they are going to renew. So making sure you have a happy customer - which was not always the case - is more important than ever," said Parekh. Legacy software disruption is another trend Parekh is highlighting. He said the cloud is only the tip of the iceberg when it comes to disrupting traditional software and incumbents cannot grow complacent. Fraud prevention is yet another area to watch, according to Parekh. Having next generation technology to make safe transactions online as a vendor or a buyer is a trend that is "here to stay". Finally, Parekh said connected ecosystems, or the so-called internet of things where devices communicate with each other, will be a place investors can score profits as the technologies develop. "Everyone likes to focus on the smart home, but remember each one of those devices is an IP address," said Parekh.