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Published on Oct 27, 2016
Consumers
are willing to give retailers the benefit of the doubt in the event of a
data breach, according to new research from Deloitte, released on
Wednesday. The report showed 75% of respondents are worried when a
retailer experiences a data breach and 47% said they would return to the
store if measures were taken to ensure the breach didn't occur again.
"I think [consumers] understand it's a cost of doing business," said Rod
Sides, a vice chairman and U.S. retail and distribution sector leader
at Deloitte, adding that his research finds that consumers tend to use
multiple credit cards to protect themselves in the event of a breach.
Retailers such as Target and Home Depot have suffered from breaches in
recent years. TheStreet's Scott Gamm reports from Wall Street.
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