US - Bull Riding Gets a Glam Makeover Wall Street Journal

Wall Street Journal

Published on 6 Mar 2017

Professional bull riding has been around for decades, but ever since talent agent WME-IMG took over the PBR, the sport has been getting a Hollywood-style makeover. Photo: Cem Ozdel/Anadolu Agency/Getty Images

Veterans answer the call with a big weekend to avoid falling below cutline. >> https://t.co/gFmAYx2B3E pic.twitter.com/TIxlKJWGVZ

— PBR (@PBR) March 6, 2017