Sapone: the CEO on a butler start-up: Financial Times

Financial Times

Published on Oct 24, 2016

As part of a video series about how leaders behave under pressure, FT management editor Andrew Hill interviews Marcela Sapone, chief executive and co-founder of online concierge company Hello Alfred about the stresses of starting up, and dealing with high expectations.

https://en.wikipedia.org/wiki/Hello_Alfred

Amazingly, sometimes you get what you want when you ask for it

— Marcela (@MsSapone) October 23, 2016