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Published on Oct 27, 2016
If
Wall Street doesn't perceive Walmart as having as great a holiday
shopping season as digital foe Amazon when all is said and done, it
won't be for lack of trying by the world's largest retailer. Walmart
said Thursday that it will have 400 exclusive toys available this
holiday shopping season, roughly in line with last year. The list of toy
exclusives will be headlined by a pricey $398 Disney battery powered
car for children to ride around in. In electronics, the amount of
product exclusives is expected to be up slightly compared to a year ago.
The number of price "rollbacks" Walmart will offer during the holidays
is forecast to increase by 20% as the discounter continues with its year
plus effort to offer lower prices for its economically sensitive
consumers. "It will be a a competitive holiday season, if not more
competitive," Steve Bratspies, Walmart's U.S. chief merchant told
TheStreet in an interview. Meanwhile, Walmart will have about 20 million
items for sale online during the holidays, up significantly from 8
million a year ago. Beyond product, Walmart is upping its game in
customer service in an attempt to ease some pressure on stressed out
holiday shoppers. The company for the first time will have specially
marked "holiday helpers" in its stores to guide people to open
registers, find products and open closed registers when needed.
TheStreet's Brian Sozzi has all the details on Walmart's holiday plans
from one of the retailer's stores in Teterboro, NJ.
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